In recent years, there has been a significant shift in beauty standards and ideals. As one example, I've always had a smattering of freckles on my face. Freckles were not considered a sign of beauty; however, I now see makeup tutorials on how to add freckles to your face. Times are changing for the better I’d say!
The natural beauty revolution is challenging conventional notions of beauty that have long been shaped by airbrushed magazine covers and edited social media imagery. Instead, it encourages individuals to embrace their unique features and celebrate their authenticity.
This natural beauty revolution – we hope – is more than a passing trend, representing a profound change in how society perceives beauty. Let's explore some key aspects of the natural beauty revolution.
#1 Embracing imperfections
Natural beauty embraces imperfections. It acknowledges that nobody is flawless, and it encourages people to see beauty in the things that make them unique. These imperfections, whether they are freckles, scars, birthmarks, and so on, tell a story and add character to an individual's appearance.
Models like the beautiful Winnie Harlow who is known for having vitiligo have been disrupting the fashion industry for years. Ashley Graham, Iskra Lawrence, and Tess Holiday (along with the original Emme) have shown the fashion industry that people above size zero are absolutely gorgeous and more representative of us ladies.
#2 Minimal makeup
While makeup can be a fun and creative way to enhance one's appearance, the natural beauty movement promotes minimalism. It encourages individuals to use makeup as a form of self-expression rather than as a means of concealing their true selves. A fresh-faced, no-makeup look is celebrated.
#3 Body positivity
The revolution also extends to body positivity. Influencers like Alex Light, Danae Mercer Ricci, Stephanie Yeboah, Davina McCall, and others are all about embracing our true selves. Body positivity encourages people to love and accept their bodies as they are, regardless of size, shape, or perceived flaws. It promotes the idea that all bodies are beautiful and worthy of love and respect. Check out our post here all about the body-positive movement.
#4 Age inclusivity
There was a time when catwalk models seemed only to be between ages fourteen and twenty, leaving those who were any older than that feeling as if there was no representation outside of fresh-faced perfection but things are evolving. Natural beauty is age-inclusive. It challenges the notion that beauty is reserved for the young and encourages individuals of all ages to feel confident and beautiful. Wrinkles, grey hair, and the signs of ageing are seen as a natural part of life to be celebrated, not hidden.
#5 Diversity and inclusion
In the business world, D&I is a buzzword but hopefully, one that organisations are embracing. One of the most significant aspects of this revolution is its emphasis on diversity and inclusion. Beauty is recognised in all its forms, across different races, ethnicities, genders, and abilities. It acknowledges that beauty is not limited to a single standard but is multifaceted.
#6 Self-love and self-care
Self-love and self-care are central to the natural beauty movement. It encourages individuals to prioritise self-care and well-being, recognising that feeling good on the inside is just as important as looking good on the outside. Check out our post on the benefits of drinking green tea here.
Ultimately, the natural beauty revolution is empowering. It empowers individuals to make choices that align with their values and beliefs rather than succumbing to societal pressures. It reminds us that we have the power to define our own beauty standards.