About Tria Beauty
Tria Beauty was born in 2003 with the goal to transform a professional laser into a handheld, easy-to-use home laser device that delivered permanent results. Subsequently, the Hair Removal Laser was launched in Japan in 2005, and it was later introduced in the US after receiving FDA clearance in 2008, and into the UK in 2011.
This launch was followed in 2012 with the Tria Age-Defying Laser for home use, which treats the multiple signs of ageing, including fine lines, wrinkles and uneven skin texture. The launch of this laser represented a revolutionary breakthrough in anti-ageing at-home treatments.
Our History
Timeline
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2003
Tria Beauty is born
The inventors of the LightSheer™, the gold standard for in-clinic laser hair removal provided by physicians, start Tria Beauty (formerly known as SpectraGenics).
Their goal: to transform the LightSheer (which weighed in at a whopping 120 pounds and cost $100,000) into a handheld laser small and easy enough for at-home use, and capable of delivering permanent results.
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2004
Tria Beauty's first office
Founders open their first office in Pleasanton, California and hire the first Tria employee.
The first commercial Tria Hair Removal Laser is created and manufactured.
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2005
Tria Laser launches in Japan
The first Tria Hair Removal Laser is sold in Japan.
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2006
Clinical tests for FDA
Clinical trials, rigorous safety and efficacy testing are performed on the Tria Laser in the U.S. to support an FDA submission.
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2007
Dr. Wheeland validates Tria Laser
World-renowned laser expert Ronald G. Wheeland, M.D. validates Tria Laser's efficacy. Dr. Wheeland is a former president of the American Academy of Dermatology, the American Society for Dermatologic Surgery, and the American Society for Laser Medicine and Surgery.
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2008
Tria Beauty’s Hair Removal Laser receives FDA clearance in the US.
Tria Beauty’s Hair Removal Laser receives Allure magazine’s Beauty Breakthrough award and Women's Wear Daily's Breakthrough Product award.
Tria Beauty hires its 50th employee.
Tria Beauty launches its website triabeauty.com.
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2009
Tria Hair Removal Laser 2.0 Launches
The latest generation laser features two added comfort settings, making it even easier to customize treatments.
Ronald G. Wheeland, M.D., evaluates Tria Blue Light's effectiveness. 94% report improved overall appearance of skin in just two weeks (Tria Beauty Clinical Study 030).
Tria Beauty expands global headquarters in Dublin, California.
Tria Laser debuts on QVC® and expands distribution throughout the U.S.
Advertising Age names Tria one of "America's Hottest Brands."
The first commercial Tria Blue Light device is developed to offer effective, rapid and gentle treatment of mild to moderate acne, and improve overall complexion.
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2010
Tria Launches Acne Clearing Blue Light
Tria's Acne Clearing Blue Light device is FDA-cleared to treat mild to moderate inflammatory acne and for individuals who want a clearer, more radiant complexion.
Tria Beauty opens its first office in Korea.
Tria Beauty expands distribution to Korea and Canada.
Bloomingdale's becomes a key retail partner.
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2011
Tria Hair Removal Laser 3.0 Launches
Tria Laser 3.0 launches with the latest technology, quicker treatment times and expert precision.
Tria launches its Skin Perfecting Blue Light, most recently known as the Positively Clear Acne Clearing Blue Light, in Japan.
Tria Beauty expands distribution of Tria Laser to the United Kingdom, Germany and Spain.
Tria Laser and clinical data for Blue Light are spotlighted at the 22nd World Congress of Dermatology.
Tria Beauty is one of the fastest-growing technology companies in the North America and is ranked on Deloitte's Technology Fast 500 list.
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2012
Tria Launches the Age-Defying Laser
Tria's Age-Defying Laser, formerly called the Skin Rejuvenating Laser, is Canada medical device licensed and CE marked for home use to treat multiple aging signs, including wrinkles and skin texture.
Clinical Study Results
A clinical study conducted by laser expert, Ronald G. Wheeland, M.D. F.A.C.P., concludes the Tria Hair Removal Laser is safe and highly effective at permanently reducing unwanted hair among users one year after they completed a course of eight treatments. Wheeland also validates Tria Skin Perfecting Blue Light is “effective and well tolerated, offering rapid, gentle, and convenient treatment of inflammatory acne” in an article published in the Journal of Clinical and Aesthetic Dermatology, May 2012, Volume 5, Number 5.
Wheeland, MD, FACP, Lasers in Surgery and Medicine 44:500-557 (2012)
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2013
Tria introduces the iconic Hair Removal Laser 4X.
Tria launches the Hair Removal Precision
Specifically designed to treat smaller areas of the body like underarms, face (females) and bikini line, the laser incorporates the same diode laser technology used in the Tria 4X and many professional settings.
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2016
Tria wins two InStyle Best Beauty Buys Awards: Best Hair Removal Device for the Tria 4X and Best Wrinkle Laser for the Age-Defying Laser. Winners were chosen by leading dermatologists.
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2017
The first UK television advertisement for Tria Beauty launches.
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2018
Tria Beauty appoints Graeme Bradbury as their General Manager of EMEA and Global Sales Director. Graeme has a wealth of market experience, having previously worked with top household names like as Adidas, Samsonite, Lacoste, Timberland, Dyson and Homedics.
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2020
Laser clinics close due to the COVID-19 pandemic. Tria Beauty UK records record sales during the pandemic.
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2021
Tria Beauty is honoured to be featured in “The Royal Edition”, a beautifully illustrated coffee-table book produced in partnership by the International Club for Rolls-Royce and Bentley Enthusiasts and the Queen’s Publisher, St James’s House.
This limited edition was released in celebration of The Queen’s Platinum Jubilee and Her Majesty The Queen’s 95th birthday year.
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2022
InStyle 2022 Best Beauty Buys Award: Tria 4X
Every year, InStyle surveys top dermatologists to find out which laser devices they recommend. The Hair Removal Laser 4X won Best Hair Removal Device, which is the 8th consecutive win for the Tria 4X. The SmoothBeauty Laser has also won the publication’s award of Best Wrinkle Laser 5 times.
