17th December 2021


  • Tria Beauty, the global leader for laser beauty solutions for home use, launches in Selfridges London.
  • It’s the only place in the UK where consumers can interact with Tria Beauty’s revolutionary Laser Hair Removal and Age Defying products before purchasing them.
  • Graeme Bradbury, EMEA General Manager at Tria Beauty said he is “incredibly proud to be launching within one of the country’s most iconic stores.”

London - 13.12.21 - Tria Beauty, the global leader for laser beauty solutions for home use, is now available at Selfridges London.

The brand’s revolutionary products can be purchased at Smartech, the largest concession at the flagship store in Oxford Street, from Monday 13th December.

It will mean that consumers will be able to interact with Tria Beauty’s Hair Removal Laser 4X, the Age-Defying Laser and the Hair Laser Removal Precision products before purchasing in a brick and mortar store rather than just online.

Over the last 18 months, Tria Beauty has seen a rise in demand for at-home laser beauty solutions following the COVID-19 pandemic and with more people looking for eco-friendly alternatives to everyday consumables like disposable razors.

The launch comes as most recent figures show that seventy-five percent of consumers expect to do some of their Christmas shopping in-store this year - highlighting that people are keen for that shopping experience once more.

To coincide with the launch Smartech are opening its doors to a Beauty Tech Bar pop up destination at Selfridges LG this week - where they’ll be sharing a glimpse into the future of beauty tech and experiential retail.

They'll then be holding their annual Christmas Party on the 17th December from 6pm-10pm which will be hosted by model, actress and Founder of PURELEE skincare, Lee Levi.

Graeme Bradbury, EMEA General Manager at Tria Beauty, said: “As a science driven brand leading the way in laser hair removal products, we are incredibly proud to be launching at the Smartech concession within one of the country’s most iconic stores.

“It is fantastic not only for the brand but for our customers who will now be able to see our products in their best light and to interact with them before they purchase.”

“Following many months of uncertainty and people turning to online shopping, we now feel that the time is right for Tria to be placed within the Smartech concession and its existing beauty tech portfolio at the Selfridges store.”

The launch comes as Tria Beauty new luxury Christmas gifts ready for Christmas. The five new products are vegan, all-natural and all-organic.

5th November 2021


Tria are delighted to be partnering with the world leading Face Yoga Expert, Danielle Collins.

Renowned for her authority in yoga and wellbeing, best-selling author, Danielle, believes in a holistic approach to health, fitness and beauty. Her philosophy is that we should all have the opportunity to use simple, effective techniques to look and feel the very best versions of ourselves.

With over 17 years teaching experience, Danielle is a regular on TV and in the press, she is the founder of The Danielle Collins Face Yoga Method and there are 1000’s of teachers of her method internationally. She has a passion for helping people glow from the inside out and shares this with millions of people around the globe who use her techniques online and in person.

Click here to watch her Tria Beauty Age-Defying Laser review, “Should you use a facial laser?”.

You can follow Danielle on Instagram @faceyogaexpert and Facebook, The Face Yoga Expert and find out more at

27th July 2021


The 30-second TV advert, which launches this week, stars Cardiff-based model, India-Rose Finlayson. It will air for 4 weeks around ITV’s reality TV shows on their online video demand service, the ITV Hub.

Aiming to attract new and existing customers to the Tria brand, it focuses on Tria’s best-selling hair removing electronic skincare product, the Hair Removal Laser 4X.

The advert explains the advantages of using the laser device, “Clinically proven to remove unwanted hair”, as well advising on its uses, “Use it on your legs, face, bikini line and underarms to eliminate hair and enjoy smooth skin”.

Images: Cardiff-based model, India-Rose Finlayson.

Graeme Bradbury, EMEA GM and Global Head of Sales at Tria Beauty, said “I’m really thrilled to see our first TV campaign on the popular ITV Hub. With the demand for at-home beauty treatments at an all-time high, we’re delighted to introduce our home lasers to this wide TV audience just in time for the peak of summer”.

25th June 2021


One of the world’s more prestigious and oldest car clubs, the International Club for Rolls-Royce and Bentley Enthusiasts (or RREC), is delighted to be launching a new publication entitled Strive for Perfection: The Royal Edition at Grosvenor House hotel in central London on Friday, 8 October 2021.

Produced by leading publisher St James’s House and written by an editorial team of experts, aficionados and tastemakers, this beautifully designed, 400-page hardback book celebrates the year of Her Majesty The Queen’s 95th birthday by exploring the ties between The Queen, the British Royal Family and royalty around the world with Rolls-Royce and Bentley motor cars.

In keeping with the launch’s refined setting, a collection of Rolls-Royce and Bentley motor cars will be on display at Grosvenor House. In addition, to resonate with the book’s theme of luxury, a carefully curated selection of high-end brands will also be present, enabling guests to immerse themselves in a world of luxurious tastes, products and experiences.

Tria Beauty are honoured to be amongst the brands selected to feature. “Tria strives to be the gold standard in home laser skincare, it is therefore befitting to be on board with this prestigious publication”, said Graeme Bradbury, General Manager of Tria Beauty EMEA.

Richard Freed, CEO of St James’s House, said: “What better way to launch this wonderful book than with a celebration of the finer things in life? We are all very excited about what promises to be an event to remember, honouring Her Majesty The Queen’s 95th birthday.”

Strive for Perfection: The Royal Edition is available to order at

3rd February 2021


It’s only February and Tria have already been super busy working with some of the UK’s top influencers.

When we are talking about laser devices, we think it is important to demonstrate how simple they are to use at home and their effectiveness, so our influencers have done exactly that! Follow the links below to check out what the talent had to say!

Laura Meachem is a lifestyle blogger with over 200k You Tube subscribers. Here she tries out the Tria Hair Removal Laser 4X SELF CARE DAY: At home beauty treatments! - YouTube. Laura reported:

“I did look in to getting this done at a professional laser clinic, but it does work out a lot cheaper doing laser at home”.

Fashionista and Nude at Nine creator, Megan Roberts tried out Tria Hair Removal Laser 4X. Here is her video MY SHOWER ROUTINE & TRYING AT HOME LASER HAIR REMOVAL?! - YouTube. Megan said:

“This looks like the perfect little device for me to use on my leg hairs, I am so excited to try it out. I started off at level one and was literally expecting it to be very painful, but I couldn’t feel anything!”.

You Tube star and ‘Twinfluencer’ with over 130k subscribers, Zeliha Clark also put the Tria Hair Removal Laser to the test VLOG: baby haul, shopping & hang out with us - Ayse and Zeliha - YouTube. Zeliha explained:

“I love the fact that it’s cordless, it’s so much easier to use rather than to make sure you’re next to a plug, I love the fact that you can do it anywhere”.

London-based celebrity make-up artist and TV presenter, Jo Freeman ‘The Glow Girl’ tried out Tria Hair Removal Laser 4X on her legs and underarms Beauty&Skincare Blogger London (@the__glow__girl) • Instagram photos and videos. Jo commented:

“Tria is perfect for me as it saves me having to leave the house whilst still keeping me smooth and hair free”.

Award winning beauty blogger, Nathalie Faustino put Tria’s Age-Defying Laser to the test in her Instagram Reel Nathalie 💄🇬🇧 (@officialnathalieuk) • Instagram photos and videos. Nathalie said:

“I think this would be an IDEAL Valentine’s Day gift, I am obsessed with the results!”

Don’t forget that all our lasers are clinically proven to work, and they are FDA-cleared, so perfectly safe to use at home. We’re so confident you’ll love your results, that they come with a 60-day money-back guarantee. If you have recently tried out one our lasers and have any questions or wish to make any comments (good or bad!), we would love to hear from you, please email us —

22nd October 2020


Established last year, this up and coming team of review enthusiasts aim to provide their readers and subscribers with new honest and frank reviews each month.

Boasting reviews of brands such as Samsung, Lego and KitchenAid, The Review Smiths is fast becoming the go to site for unbiased and detailed product appraisals. So, when they approached us with an interest in reviewing our most premium anti-ageing laser, we were absolutely delighted to take them up on their offer. Here’s an extract from their review:

“After a few weeks of use, my skin appeared brighter and felt a little firmer, this might be because I am paying more attention than normal, but there did seem to be a healthier glow. I didn’t notice any side effects on my lines, but even with these small changes, I have faith there will be an improvement.”

Visit The Review Smiths to read the full review.

If you’re tempted to treat yourself to an Age-Defying Laser after reading this review, don’t forget that while stocks last, you now have the option to purchase the lower priced ‘Unopened Refreshed’ laser too. Click here to shop.

20th October 2020


Exclusive to, we have a few “Unopened Refreshed” Age-Defying Laser devices available to purchase here. These lasers are brand new and have been returned to us as 'unsold' by one of our trusted retailers.

A selection of these lasers was tested by Tria Beauty’s laboratory in California, where they were found to be in excellent working condition. The boxes are new and unopened and contain all the usual items; a cradle with a duel mains UK/EU charger, plus a full instruction booklet and 'Quick Start' guide.

As with any 'refreshed' products, these lasers are being sold at the highly discounted price of just £150 (a massive saving of £300 off the recommended retail price). It’s also worth mentioning that as these they are being offered at a much lower price, they are exempt from our usual 60-day money-back guarantee and come with a one-year replacement warranty.

Grab yourself an absolute bargain while stocks last!

17th September 2020

PayPal payment plans now available on Tria Beauty products over £99

When you check out with PayPal credit, you’ll see a selection of instalment offers, enabling you to spread the cost of your purchase across a number of payments.

Subject to application, these instalment offers allow you to choose a set number of monthly payments of differing amounts and at varying interest rates. If you already have PayPal credit, you can take advantage of these offers without having to reapply as long as you have enough credit limit.

1st September 2020

Expert laser hair removal at home

Self-care and grooming is an important part of modern life, but can take time, money and effort. Getting rid of unwanted body hair for good can take the sting out of this, allowing for a life without hair-removal creams, IPL top-ups and daily shaving. Featuring diode laser technology, Tria achieves impressive results at a fraction of the cost of a professional salon. Safe and simple to use, Tria Laser 4X can permanently remove hair from the face, neck, legs, bikini line and underarms. You can check here to see if the device is safe to use on your hair colour/skin tone.­ The product is available from £375 and comes with a 60-day money-back guarantee. Save £30 on the cost of a Tria at-home laser device with code GET30 at


23rd August 2020

NEW! Calm Soothing Gel

Tria have reformulated and repackaged our popular Smooth Start Calming Gel, we have also nearly tripled the size, now 150 mls.

The long-awaited, all-new Phytograph Hydrating Calm Soothing Gel (yes, we shortened the title!) features an Indian plant extract with anti-inflammatory properties, making it the perfect treatment partner for our at-home hair removal lasers.

Launched back at the start of the summer on our US website,, the gel’s purpose is to calm and cool freshly cleansed skin, ready for laser treatment and also to help reduce the sensation of the treatment on higher levels in order to achieve the best possible results.

19th August 2020

Laser Skincare Specialist Tria Beauty Announces Partnership with YouTube Star Amena Khan

Tria Beauty, the UK-based global leader in salon quality, at-home laser skincare has announced a new partnership with model, TV presenter and popular YouTube star, Amena Khan. Renowned for her straight talking videos, Khan is joining forces with the brand to promote the importance of skincare with a new anti-ageing campaign focused on laser technology.

Khan is celebrating the new Tria Beauty partnership by sharing a video of the brand’s revolutionary Age-Defying Laser with her 400,000+ YouTube followers. Developed in collaboration with top dermatologists and plastic surgeons, the laser is the first to safely and effectively deliver salon quality results from a domestic, at-home device.

“We are absolutely delighted to be working with Amena on this new digital campaign, her sophisticated styling and genuine passion for Tria lasers made her our clear choice, and we’re thrilled to have this opportunity to promote the importance of good skincare while showing that you don’t have to visit salons or pay salon prices to access professional devices and see incredible, noticeable results,” says Tria Beauty UK’s General Manager, Graeme Bradbury.

In the 14-minute video, Khan really puts the laser to the test, giving her followers a transparent ‘warts and all’ in depth review, including the benefits and side effects she experienced when using the device. Designed to rebuild collagen and boost elastin in ageing skin, reduce discolouration, improve texture, and tackle deep set wrinkles while delivering a natural glow, Khan has branded the Age-Defying Laser ‘a device that gives long term results’.

At 36 years old, Leicester-born Khan has been vocal about her skincare struggles, sharing tips through her social media channels for banishing acne, minimising signs of fatigue and creating a healthy glow. The influencer credits collagen-boosting products for her youthful appearance, making her a natural fit to join forces with Tria Beauty to promote their collagen-stimulating Age-Defying Laser as well as specialist creams, serums and cleansers.

The British model and social media star is certainly no stranger to the spotlight, having founded her own designer headscarf company, Pearl Daisy. The TV regular is also a former science teacher with a first in Human Biology, which fuels her interest in the science of skincare. Dedicated to helping her followers feel comfortable and fashionable in their own skin, Khan’s partnership with Tria Beauty is expected to go a long way towards boosting confidence amongst UK women, particularly those concerned about ageing.

To find out more about the Tria Age-Defying Laser, visit:

Watch the video from Friday, 21 August on YouTube:


Working closely with both dermatologists and customers, Tria Beauty sets out to deliver groundbreaking, FDA-cleared technologies that make it easy and affordable to experience professional salon quality skincare results at home. Tria Beauty’s light-based skincare devices offer a revolutionary approach, delivering clinically-proven efficacy that eradicates the need for ineffective and time-consuming routines and harsh topical treatments. Armed with extensive research and supported by a leading engineering team, Tria Beauty prioritises convenience, affordability, and superiority to reach beneath the surface of the skin and generate smooth, healthy, and glowing results.